3 Pitfalls of Skipping a Food Photography Expert

Beautiful photos, but lacking any appetising appeal

A general photographer may take technically good images, but without an understanding of light, colours, and textures in food photography, the food can appear lifeless or unnatural. I ensure that your dishes look fresh, authentic, and irresistible.

Photos should evoke emotions and drive purchases.

Images of food need to do more than just look good – they should make people hungry and encourage them to buy or visit. I use sales psychology techniques to create images that are not only visually appealing but also effective.

Lack of understanding of the specific needs of the food industry

Every dish, ingredient, and product has unique characteristics that need to be showcased correctly. With my experience and expertise, I present your food and products in the best possible way – attracting more customers, increasing sales, and driving success.

With my expertise, I ensure that your food images are not just visually stunning but also powerful in attracting more customers and boosting sales.

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to the Portfolio

Viktor Kofler
Sale

A simple product photo on a white background is not always enough – it’s about evoking emotions. For this sales project, I placed the product in an emotional context, creating visually compelling images that inspire purchases.

Boutiquehotel Zum Rosenbaum
Grill Evening

The summer barbecue evening at Boutique Hotel Rosenbaum is a true highlight. With atmospheric images, I captured the event perfectly for social media to inspire guests and attract new visitors

Unibar Bolzano
Social Media Campaign

For Unibar Bozen, I produced a complete content package for the breakfast launch – including modern photography, video, and social media content designed to engage a young audience and authentically convey the bar’s vibe.

Restaurant

Cook

Dishes & Drinks

Product

Stop-Motion

Recipes & cookery books

Styling

Image Editing

Training & Workshops

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Hello, I'm Anna!

The somewhat different food photographer from South Tyrol.

Why work with me

Food photography with passion & expertise – I know exactly how to showcase food and drinks to make them look not only appealing but also mouthwatering and marketable.

Images that make an impact – Aesthetics alone are not enough. My photos and videos are designed to evoke emotions, capture attention, and generate more inquiries.

Tailored approach & flexibility – Every project is unique. I take the time to understand your brand and create images that perfectly reflect your identity.

Available in Italy, Austria, Switzerland, Germany & France – No matter where you are, I bring your culinary vision to life, whether on-site or in my studio.

More than just photos – a visual experience – Let’s create images and videos that captivate, tell a story, and elevate your business.

Let’s start your project.

About me

Partners

Which I recommend

socialbranding

socialbranding supports small and medium-sized businesses in South Tyrol with strategic social media marketing and targeted advertising campaigns to promote their visibility and growth.

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Josef Pichler

Josef Pichler is a photographer and videographer from South Tyrol, helping businesses, freelancers, and brands tell their stories through stunning images and videos. With a creative eye and technical precision, he brings projects to life that captivate and inspire emotions.

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Ideenkraft

Ideenkraft helps freelancers, start-ups, and small businesses in South Tyrol optimise their digital presence and establish their brand online. With creative web design and engaging social media design, we enhance visibility, reach, and growth.

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Insight

3 Pitfalls of Skipping a Food Photography Expert